Perry Vondel Ford, Jr. is the Chief Executive Officer of L.I.F.T. Inc., where he leads the organization’s vision, growth, and strategic direction. A dynamic trainer and motivator, Perry empowers people to elevate their potential through discipline, leadership, and purpose-driven action. His “Learn and Earn” philosophy is built on training—helping individuals and teams strengthen both the mind and the body through real-world skills that inspire long-term growth.